(1) Legal tools of attracting retail (unaccredited) investors globally
(2) Soliciting your fund-raising event
(3) Setting capital targets freely (no formal pre-valuation and due diligence).
WARNING: Although your investors can participate in secondary trading, no "pumping" techniques are possible (regulated markets).
Contracts of any complexity with any number of contributors.
To enforce its rules and business logic, a programmable legal entity uses an immutable piece of software hosted on a distributed substrate.
Meta-responsibility consolidated with smart contracts
To stay outside of the margins of applicability of security regulations, campaigns deploy crowdfunding frameworks in multiple jurisdictions.
Equty is expensive. But revenue participation note is not a cheap substitute. With revenue growth, the incentives for the investors and the company are well aligned. Investors have a direct incentive to promote your project and increase its effectiveness. Company stock is preserved for later funding rounds. Company valuation is not a concern. Voting rights do not change; there is no dilution. The approach is fully functional and legal today; there's no need to wait for cheap [tokenised] equity solution.
ICOs are not effective any longer and, most probably, will create legal problems and even criminal threats to fundraisers. Even if managed in a comparatively legal way, an ICO is likely to kill your business. ICO will make you trying to sit on two chairs: you will be designing tokens as both an investment tool and an operational vehicle. No one has succeeded in doing so yet. Not a single such project represents a significant threat to a traditional rival, not even Ethereum. The success of Bitcoin can not apply to you because it is truly owner-less.
Security token offerings are deliberately complicated private placements with no real advantages (liquidity is at least few years away). As ICOs are quickly becoming irrelevant, many people falsely believe they will be able to "pump" security tokens as well. Of course, not. Insane valuations were only possible because crypto exchanges are not regulated. Exactly these exchanges will never list security tokens. STOs are not "legal ICOs". At this stage, digital securities represent only a concept, a potential opportunity.
How can a piece of software be a legal entity?! Of course it can! Think of it: an audited code is authentic and immutable; software is better than texts of charters and contracts, written in an ambiguous natural language and verified by rubber stamps. In some jurisdictions, PLEs became a reality as a side effect of regulating cryptocurrencies. Ironically, while PLE is a real thing, security token is just a buzzword: securities are (and will be for long) primarily and completely defined by laws not technology. "Token" is a legally inexistent thing.
IPO is a thing from a completely different weight class. The status of being public is a very expensive, long-term burden for a company. Private placements are meant for sophisticated investors who are hard to reach and are very likely to either understate your valuation or not accept the offer at all.
Such platforms have one-size-fits-all approach. They program the typical contributor-fundraiser relations, whereas we program your particular legal entity. More importantly, all large services are currently tied to legal frameworks with no equity or bond-like tools, they rather sell customer privileges.